Welcome to
SOHO Square
Soho Square™ in Sharm El Sheikh is an award-winning entertainment destination located at the heart of the Savoy Resort on White Knight Beach. Known for its vibrant atmosphere, Soho Square offers a unique mix of stylish restaurants, lively bars, and elegant cafés, all featuring live entertainment.
The Entertainment Center in
Sharm El Sheikh
A CELEBRATORY
EXPERIENCE
The award-winning entertainment centre of Sharm El Sheikh is situated in the heart of the Savoy Resort on White Knight Beach and is a magnet for all visitors to Sharm to come and enjoy not only our stylish restaurants, bars and cafés with live entertainers and singers, but also the tennis, squash, ice skating, bowling and much, much more
Immersive Entertainment
PARTY NIGHTS
EVENTS
Immersive Entertainment
BSO 2025
STAY TUNED!
“Race for a cause” in partner with Baheya Hospital - Baheya Foundation is an Egyptian non-profit organization targeting early detection and treatment of women breast cancer. In partnership with Baheya Foundation, Savoy Hotel proudly takes part in Pink October each year, raising awareness for breast cancer and celebrating the strength of women everywhere. This year’s initiative includes the “Race for a Cause”—a special community run taking place on October 17th, open to participants of all ages. Join us in supporting a meaningful cause while promoting health, unity, and hope.
PINK OCTOBER
The Big Switch-On Christmas Lighting Event at Soho Square is a highly anticipated celebration that marks the start of the festive season. Attended by the Minister of Tourism, South Sinai Governor, hotel owners, business leaders, influencers, and major TV and radio channels, it
brings together locals and foreigners to celebrate in a joyful, vibrant atmosphere. This magical event transforms Soho Square into a festive wonderland, making it a key highlight in Sharm El Sheikh’s holiday calendar and a must-attend moment for guests of all ages.
17th OCTOBER - 4pm
21st NOVEMBER - 8pm
24th DECEMBER - 8pm
PINK OCTOBER
“Race for a cause” in partner with Baheya Hospital - Baheya Foundation is an Egyptian non-profit organization targeting early detection and treatment of women breast cancer. In partnership with Baheya Foundation, Savoy Hotel proudly takes part in Pink October each year, raising awareness for breast cancer and celebrating the strength of women everywhere. This year’s initiative includes the “Race for a Cause”—a special community run taking place on October 17th, open to participants of all ages. Join us in supporting a meaningful cause while promoting health, unity, and hope.
BSO 2026
The Big Switch-On Christmas Lighting Event at Soho Square is a highly anticipated celebration that marks the start of the festive season. Attended by the Minister of Tourism, South Sinai Governor, hotel owners, business leaders, influencers, and major TV and radio channels, it
brings together locals and foreigners to celebrate in a joyful, vibrant atmosphere. This magical event transforms Soho Square into a festive wonderland, making it a key highlight in Sharm El Sheikh’s holiday calendar and a must-attend moment for guests of all ages.
21st Nov 8pm
31ST DEC 7PM
7th Jan 9pm
Festive Greeting
The Savoy Group in Sharm El Sheikh warmly wishes you a Merry Christmas and a Happy New Year.
This festive season, celebrate with elegance and style, enjoying the warmth, charm, and unforgettable
experiences that await you.
May your holidays be filled with happiness, togetherness, and cherished moments.

NEW YEAR'S EVE 2026

Celebrate New Year’s Eve at the SOHO Main Stage with an unforgettable night of live music,
dazzling perform and nonstop entertainment.
From smooth evening vibes to high-energy shows after midnight,
enjoy a spectacular celebration that keeps the excitement going all night long.
COPTIC CHRISTMAS 2026
Celebrate Coptic Christmas at SOHO Square with a festive evening of live music,
and captivating performances on the Main Stage.
Enjoy Okasha & Orchestra, classical melodies, lively bands,
and traditional entertainment, all set within a warm and joyful holiday atmosphere.






















